With over 25 years of experience in the beauty industry, I’ve always been passionate about creating exceptional beauty experiences that go beyond the chair. My goal has never been just about providing a service. It's about cultivating an experience where clients feel seen, cared for, and feel confidently in who they are.

Beauty By Divine Allure  was birthed because I know what it feels like to look up and realize time is flying and somehow, taking care of yourself keeps getting pushed to the bottom of the list. Life gets busy. Between work, kids, and all the responsibilities we carry, it can feel like beauty and self-care become a luxury instead of a necessity.

I’ve watched so many women and even men put themselves last, not because they don’t want to feel good, but because they just don’t have the time or feel the permission to prioritize it. 

I know that story personally. I hit a point of burnout where I had nothing left to give, not even to myself. That moment shifted everything. I realized that beauty is more than the hair or makeup it’s about wellness, presence, and giving yourself space to feel whole again. 

That’s why we offer beauty and wellness experiences that come to you. Whether you’re at home, in a hotel, or getting ready for a special moment in your life, we bring more than just services we bring restoration. I’ve woven what I’ve learned into every experience I give my clients, because I believe you don’t have to choose between being busy and being beautiful. You can have both with intention.

At Beauty By Divine Allure, we don’t just help you look good—we help you feel whole.

My commitment is to deliver quality results with excellence, efficiency, and a touch of empowerment. When you book with me or a member of my team, you're not just getting a beauty service, you're getting a divine experience designed to help you look and feel your absolute best.

Alia Freeman